Series AKunfupay raises $5M Series A to become the all-in-one platform for digital entrepreneursRead more

Brand

The Kunfupay brand

Logos, colours, typography and voice to use Kunfupay well anywhere. Download the official assets and follow a few simple rules.

Download kit (.zip)See logos

Friendly
Clear
Confident
Premium

Brand purple

#734BFC

Logo

Official logo

Always use these files. Each version is designed for a type of background.

Download all (SVG + PNG)

Primary logo

Icon + wordmark. The preferred version on light backgrounds.

SVG PNG

Logo on dark

For dark backgrounds, dark photography and glass mode.

SVG PNG

Icon

The “ku” with soft corners: avatars, favicon and square spaces.

SVG PNG

Square icon (app)

Unrounded master for app icons: the store applies the mask.

SVG PNG

Purple wordmark

The name alone, when the icon already appears nearby.

SVG PNG

Black wordmark

Single-colour print and black-and-white documents.

SVG PNG

White wordmark

On brand purple or dark backgrounds.

SVG PNG

White “ku” mark

The mark without its container, on brand purple.

SVG PNG

Icon

Soft corners, no more

The icon is a purple square with a white “ku” and slightly rounded corners. For app icons it ships square: each store applies its own mask.

r = 7,6 %

Corner radius: 7.6% of the side (59.4 px on 781 px). No more, no less.
App icon, square: App Store and Google Play crop the icon: upload the square master, unrounded.

Exports

1024×1024App Store · Google Play

512×512Web · PWA

180×180Apple Touch Icon

32×32Favicon

On different backgrounds

Light

Dark glass

Purple 50

Usage

Give the logo room

A few rules keep the brand recognisable anywhere.

Clear space

Keep at least the height of the icon (x) free on every side. No text, borders or other logos inside that area.

Minimum size

32 px tall on screen. Below that size, use the icon alone.

32 px

≥ 32 px

Always use the official files on this page.
Pick the version for the background: primary on light, white on dark.
Always scale proportionally.

What we never do

Distort or stretch it.

Change its colours.

Add shadows, outlines or other effects.

Over-round it or turn it into a circle.

Rotate or tilt it.

Place it on backgrounds that steal its contrast.

Colour

Purple to act, orange for the one thing

The palette comes from Morfeo, our product design system. Tap any swatch to copy its hex.

The brand colour: accents, links, focus and the identity itself.

Action gradient#734BFC → #5C21E0

Every primary action is a diagonal 500 → 700 gradient, never flat purple.

Only for the single top action in each piece. It is not a status or decorative colour.

Primary scale

Neutrals (cool Zinc)

Semantic

Success, income, confirmations

Warning, pending

Error, destructive action

Neutral information

Dark mode = glass

Dark is not flat black: #111114 surfaces, translucent blurred cards and 7% white borders.

Typography

One family: Plus Jakarta Sans

Geometric, friendly and very legible in figures. Headlines at 700–800 with negative tracking; body at 400–500.

Plus Jakarta Sans

Google Fonts · SIL Open Font License.

Regular · 400Medium · 500SemiBold · 600Bold · 700ExtraBold · 800

Get it on Google Fonts

Type scale (px)

display · 56Monetise your audience
5xl · 42Monetise your audience
4xl · 34Monetise your audience
3xl · 28Monetise your audience
2xl · 22Monetise your audience
xl · 18Monetise your audience
lg · 16Monetise your audience
md · 14Monetise your audience
sm · 13Monetise your audience
xs · 11Monetise your audience

Figures you read at a glance

Amounts always use tabular figures and the local format of each language.

€1,234.56

Visual system

Morfeo, the same system as the product

What you see in the app is what you see in marketing. Six traits make something “look like Kunfupay”.

Diagonal gradient

The primary action runs diagonally from #734BFC to #5C21E0.

Purple-tinted shadows

Light tints lilac: never pure grey or black shadows.

Pill shapes

Fully rounded buttons and chips; cards from 12 to 24 px.

One orange

A single super-CTA per piece. Everything else is purple.

Light and glass

A clean light mode and a translucent dark mode, never flat black.

Soft motion

Short transitions, no bounce, always the same curve.

Light mode

Available balance · example

€1,234.56

+12.4% this month

Dark mode · glass

Available balance · example

€1,234.56

+12.4% this month

Super-CTA

The top action of the piece: orange, with a glow. Only one per screen.

Radii (px)

pill

Shadow and motion

Grey

Tinted

Signature curve: cubic-bezier(0.22, 1, 0.36, 1) · 180 ms

Voice and tone

We talk like an ally, not like a bank

The creator is the hero; Kunfupay is the infrastructure they were missing.

Tagline

Monetise your audience, master your money.

Kunfupay is the ecosystem where creators and digital entrepreneurs get paid, manage their money and grow their business from one place.

Friendly

We speak plainly and directly, like someone on the creator’s team.

Clear

Short sentences and no unexplained financial jargon.

Confident

We state what we can prove. No empty promises.

Premium

We care about every detail: tone, design and experience.

We say

“Start free”
“Get paid in any country”
“Real human support”
“End-to-end encryption”

We avoid

“No fees” or “0%”
“100% secure” or “24/7 support”
Calling ourselves a bank: we are a financial technology company
Technical jargon creators don’t use

Name

Kunfupay, one word

How the brand is written and pronounced.

KunfupayKunfuPayKunfu PayKUNFUPAY

One word, capital K: Kunfupay.
Lowercase only inside the logo (wordmark).
Never translated or adapted: it is Kunfupay in every language.

Pronunciation

kun·fu·péi

/kunfuˈpei/

The last syllable rhymes with “pay”. For voice-overs and synthetic voices, write “Kunfupéi” to lock it in; on screen, always “Kunfupay”.

Need another format?

If you are press or a partner and need another format, a co-branded piece or an asset that isn’t here, write to us and we’ll prepare it.